Alfred Schumm is the director of WWF’s Global Fisheries Programme, the Smart Fishing Initiative (SFI) since May 2010. He has more than 15 years of experience in marine conservation. Alfred began his career with WWF in 1998 working in the Baltic Programme in Stralsund, Germany; his focus was always on the planning and implementation of Marine Protected Areas (MPAs), pushing for sustainable seafood and sustainable tourism development through stakeholder participation, private sector involvement, and consumer awareness. Before becoming the leader of WWF’s Global Fisheries Programme, Alfred was the director of WWF Germany’s Marine Programme in Hamburg for over 6 years.
Alfred is a member of WWF’s Fisheries Certification Taskforce. He is also co-chair of the Stakeholder Council, as well as a member of the board of trustees of the Marine Stewardship Council (MSC), the board of the International Seafood Sustainability Foundation (ISSF), the scientific board of the German Marine and Fisheries Museum in Stralsund, the advisory board Lower Saxon Wadden Sea National Park, and the chair of the German Ems Foundation.
Before working for WWF, Alfred founded an environmental consulting company, worked for the government of a German Federal State in Munich, and led an EU ECAT Programme in Latvia.
Alfred is a biologist, has a diploma in neuroscience, human science, geophysics, and plant physiology, and is an environmental engineer.