Tobias Aguirre is executive director of FishWise, an organization founded in 2002 to enable consumers and grocery retailers to support marine conservation through their seafood purchasing decisions. As executive director, Aguirre sets the conservation vision and organizational strategy for FishWise. His work with retail industry executives, trade associations, and NGO leaders seeks to build a collaborative approach to conservation that results in effective business and improved environmental performance. To that end, Aguirre serves on both the Food Marketing Institute’s Sustainable Seafood Working Group Advisory Council and the Steering Committee of the Conservation Alliance for Seafood Solutions. He also works to connect California fishermen and ports to investment capital as a Steering Committee member of the California Fisheries Fund. He is a frequent speaker at leading industry events, such as FMI’s Sustainability Summit and the International Boston Seafood Show. Aguirre holds degrees from Stanford University and UCSD, where he specialized in nonprofit management and business strategy and was named a Schoepflin Fellow for his work on sustainable fisheries.